Beginner Guide To Keyword Research

Your ¬†keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.

Step To Do Keyword Research


  • Step 1: Make a list of important, relevant topics based on what you know about your business. …
  • Step 2: Fill in those topic buckets with keywords. …
  • Step 3: Research related search terms. …
  • Step 4: Check for a mix of head terms and long-tail keywords in each bucket.
  • Step 5: See how competitors are ranking for these keywords.
  • Step 6: Use the Google AdWords Keyword Planner to cut down your keyword list

About the author: Nikunj Hariya

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