I want to rank my website on Google, can you do this for me?
OK but for what keyword?
Now you know why keyword research is important for SEO? You want to rank your website to get relevant visitors.
You need people to visit your website who are searching about your products and services.
In this keyword research guide, we will learn how to do keyword research for SEO and various tools and techniques.
Here is a list of topics to be covered in this Tutorial
- Keyword Research overview
- Importance of keyword research
- What are different types of keywords?
- List of Keyword Research tools
- Keyword Research Process
- Keyword Research Mistakes
Purpose of this tutorial is to help you identify important keywords for your SEO project
Why should we do Keyword Research?
- Identify what people are searching about your topics
- Understand potential search volume of keywords
- Find relevant and alternate search keywords
- Get more keywords ideas for creating content
What is keyword research?
Keyword Research is first step of SEO to identify right keywords using various keyword research techniques.
You can’t start your SEO project without knowing right keyword for your website.
Keyword research is like market research, it’s about trying to know what your customers are looking for, what topics are in demand and what your visitors will search to get your website.
Let’s try to understand this topic in detail.
What is Keyword and what is Search Query?
A search query is what visitor will enter in Google to find results.
For example, if a visitor is looking for hotels which are near Mumbai Airport, he will search for Hotels Near Mumbai Airport
he will search for Hotels Near Mumbai Airport
Hotels Near Mumbai Airport
Cheap Hotels in Mumbai near Airport
Best Hotels in Mumbai Near Andheri
So, visitor may use search query to get results
What is Keyword?
A keyword is important “word” in a search query.
Here important word is hotels near Mumbai and hotels in Mumbai
By doing keyword research we can make a list of various search queries and keywords people search in Google
Different Types of Keywords and Keyword Strategy
There are mainly 3 types of Keywords
- Generic Keywords or Short Tail Keywords
- Long Tail Keywords or More Specific Keywords
What is generic Keywords or Short Tail Keywords?
Short Tail keywords of generic keywords are single words or may be up to 3 words.
Examples of Generic Keywords (Short Tail Keywords)
- Digital Camera
- Cheap Laptop
- Mobile Phone
- Cheap Hotels
- Car Loan
Short Tail keywords are difficult to rank, short tail keyword search volume is high and competition is also high.
What is long Tail Keyword?
Long Tail Keywords are a group of more than 3 keywords. Long Tail keywords are more specific, you may not get huge traffic from long tail keywords but you will get more relevant traffic using long tail keywords. Long Tail keywords are used when you face competition for short tail keywors.
Examples of Long Tail Keywords
- Best laptop for gaming with 8GB RAM
- Budget hotels near Mumbai airport
- How to apply for Passport online in India
If you see above keywords, they are more meaningful and you can understand the intention of a person who is searching.
Here is a Keyword research Process
- Identify the most relevant keyword for your website
- Make a list of possible search queries using various keyword research tools and software
- Identify keywords which are more relevant and important for your business or a website
- Group Similar Keywords together and make your website structure.
- Once you have identified keywords and created website structure, start your content plan.
- Decide on your landing pages and start on-page optimization.
Keyword research process is simple but it looks complex, you must practice keyword research and align your keyword research with your target audience needs and what kind of visitors you want to attract to your website.
My Keyword Research Process
Depending on a project, I decide which process to use.
Understand target audience and their needs
I always start with the target audience for my website and their problems, what they will search then I make a list of 5 to 10 short tail (Root keywords) to start my keyword research campaign.
I use those root keywords as a base keyword and use keywordtoo.io to create a list of related keywords for my SEO campaign.
Keywordtool.io is free Keyword research tool which can be used to find related keywords. Keywordtool.io can generate upto 700 keywords from Google Autocomplete in just few seconds.
After getting list of keywords, I copy selected keywords to my Google Sheet for filtering.
If you are using free version of keywordtool.io, you won’t be able to see search volume. You must subscribe to their paid plan for get more details about keywords.
At this stage, I would not suggest you to subscribe for paid plan. You can start with a free plan now.
I have prepared a list of Keyword Research Tools, you can compare various tools and decide which one is best for your specific requirements.
This is how you will get your list of keywords which you can use for your SEO Project.
You can make your SEO content plan based on those keywords and they do further research using paid tools and Google Trends.
You can join my SEO course, digital marketing course to become SEO expert.